In small communities like rural Newfoundland, dissent isn’t silenced by force—it’s managed through tone policing, social pressure, and the illusion of neutrality. This article exposes how figures like Paul Pike used Facebook group moderation to shape acceptable discourse, suppress inconvenient truths, and manufacture false consensus during the wind project debate. By examining patterns of soft censorship and performative civility, this piece launches the Peer Pressure series with a critical look at how conformity is enforced not through ideas—but through fear of social exclusion.
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